This post is the first in series, “Services that Help My Business Go”, wherein Tia shares some of her behind-the-scenes secrets.
The other day I had a meeting with a business mentor at SCORE and we were discussing time management and discipline. My mentor, a man with a lifetime of professional management and consulting experience, is a wealth of counsel (for FREE!) on how to continue to articulate my business mission and plan for each stage of growth.
At one point, we were mutually commiserating on how difficult it can be to keep track of time while working from a home office. It’s true any time one works around people, actually. There’s lots of coming-and-going, stops-and-starts, plenty of distractions as it appears you are available to whomever needs you…when in fact, your job is to “put your butt in the chair and work”.
I’d hit the ceiling of “now, where was I” one day when I googled Time Tracking App’s and discovered life-and-invoice-saving Toggl. They aren’t kidding when they call it ‘insanely simple”. I create my projects, hit the button, and it begins tallying my time spent. I can bump it when I need to get up or am distracted by another request. It sync’s with my phone. More than once I’ve been at the grocery store and gotten a notification that my time clock was still running…. and so right there between Produce and Seafood I can stop and adjust the cut.
When it’s time to do month-end reports and invoices, it’s all right there. Billable versus non-billable time. How much time each stage of the project really takes. (Oh, and doesn’t that make the next projection easier! No more guess work!)
One day in May I was sitting at favorite local breakfast spot, The Metro Diner, where I’d met with Annika from the Toggl team. Toggl and Teamweek are based in Estonia and she was in the states meeting with their users to gather feedback. I almost wished I had some sort of complaint to offer, so she’d have something to take back with her under, “things we can work on”. But no, all I had was near-shameless gushing. Toggl pretty much saves my butt every month and I love it. I get up from my desk, or stop to take a call, or answer someone’s urgent question a zillion times a day. I would have NO WAY of honestly accounting for time spent without a tracker and it HAS TO BE EASY.
And so I gushed and she took notes and then told me some truly fascinating things about her country and Estonia’s progressive culture. What happened next is that I tweeted her quote…
….and I caught a quick glimpse of how sometimes the simplest ideas can become the most empowering.
The fact is, having a business idea is one thing; running a business is another. There’s a minefield of entrepreneurs who focus entirely on their product or service but then fall apart in the background because they fail to spend time “on” the business. As a creative, that is a constant temptation. Administration is not where the fun and excitement hangs out! And yet, administration is exactly what will kill a business faster than you slap a tick. My SCORE mentor certainly confirmed this- he sees people with ideas, people who want money, people who are at all levels of understanding of what it takes to start a company. Even with all his years of experience, he confirmed for me that time tracking and management is at the heart of success, no matter who you are.
Once I have my time tracked and my reports generated (with a single click!), the next step is invoicing. I’ve found a KISS method for that one too- stay tuned for Part Two.