Why You Should Care About Having a Better Business Blog

Why You Should Care About Having a Better Business Blog

Would you, or do you, yourself ever read your own company blog? Be honest. Or, is a better question, “When was the last time your company blog was updated?” Virtual cobwebs on the site much? Time stamp from the last administration?

“Maintaining content is a top pain point” said over 59% of B2B’s and B2C’s (report compiled by Ascend2 and Research Underwriters). These are businesses who understand the need for content and an online presence; they are the proverbial choir who doesn’t need another sermon on why they should have a blog in the first place. They understood the need for construction and made it happen. Checked it off the list. And then….

It’s a bit like a body, actually. Your body needs fuel and it has a stomach and mouth so that you can feed it. So you make it a meal. If you feed it a few meals and leave it alone for a really long time, it will starve. It doesn’t really matter that you fed it a long time ago! If you feed it junk that won’t perform, it will be weak. You’ll keep shoveling resource into it and not seeing a return, like trying to run a marathon on corn chips and diet soda. And many companies are guilty of either starving or junking their blogs.

In today’s fast-paced digital world, it’s not enough to simply post occasionally; businesses need to ensure that their blogs are packed with relevant, high-quality content that engages readers and helps improve search engine rankings. This is where digital tools come into play. From content management systems to SEO optimization software, the right tools can ensure that your blog is constantly evolving and reaching its full potential. Regularly updating your blog with insightful, useful content is key to maintaining a solid online presence and attracting the right audience.

Platforms like Digital Launchpad can make this process more efficient by offering exclusive deals on digital tools that simplify content creation, marketing, and management. With lifetime subscriptions to some of the best software available, businesses can access tools that automate tedious tasks like content scheduling, SEO analysis, and social media integration.

These tools help save time and effort while ensuring that your blog remains fresh and impactful. By leveraging such resources, businesses can nourish their blogs, ensuring they’re consistently providing value to their audience and getting the results they need—without the dreaded cobwebs collecting in the digital corners.

In the world of digital marketing, staying ahead of the curve is crucial, and that means adopting strategies that continuously drive growth. Regularly updating your blog with high-quality content is only part of the equation—businesses must also focus on their overall digital presence. This includes implementing advanced SEO techniques, optimizing website performance, and engaging with audiences through social media and email marketing. By embracing these strategies, businesses can maintain their relevance and build long-lasting relationships with customers.

One industry leader LetsGetOptimized.com understands the importance of integrating digital marketing strategies that work together seamlessly. They offer expert advice and services that help businesses elevate their online presence through strategic content marketing, paid search campaigns, and data-driven SEO solutions.

In the competitive world of dentistry, standing out in a crowded market requires more than just a strong local reputation. Dental practices must focus on specialized marketing techniques to attract and retain patients. Effective dentist marketing strategies involve targeted SEO practices, online reviews, and localized advertising to ensure that your practice appears in relevant searches. Building a consistent online presence through optimized content and engaging with patients on social media platforms can make a significant impact.

For those looking to elevate their dental practice’s marketing efforts, The Dental SEO Group offers tailored solutions designed specifically for the dental industry. Their team specializes in creating effective SEO campaigns that increase your practice’s visibility and drive patient inquiries. With a combination of innovative marketing strategies and personalized service, The Dental SEO Group helps dentists grow their practices and maintain a strong connection with their patient base.

It wasn’t on purpose! They didn’t mean to! They simply (and often innocently) fell for a few common snares.

they told their secretary to do it. (Or, replace secretary with anyone in-house who already serves another role). This person has a job to do and you just dumped a major pile of invisible to-be-done work in their lap. They don’t have time for it and most often, don’t know how to create content that performs online. As soon as something more visible comes up, the web content needs sink to the bottom of the list.
they outsourced and shopped lowest price. Look, I’m going to say it as gently as possible: When it comes to writing, you get what you pay for. Machine generated and poorly translated copy is cheap and available. No one will read it and chances are it won’t even help your site. There are more enjoyable ways to waste your money.
they got a blog because they thought they should, and now they aren’t so sure. This happens when the ROI is bad. You don’t see the results you expected so you question the justification of resource. Here’s a secret: I believe that not every business should have a blog. Maybe you should scrap it; let’s talk about that. But I also believe that if you have a blog, its saying something about you, good or bad, and you have an obligation to care about that. I care about it deeply (I despise wastefulness. Make it work well or Cut. It. Out).
the best laid plans… Sometimes you have a good plan and even better intentions. It’s on paper even! A posting schedule and preliminary keyword research and perhaps even a topic list. You didn’t cast it off to someone unqualified. You understood poorly written content might harm your reputation and didn’t fall for it. But your blog still isn’t current. It’s not performing. And frankly, you are too busy to chase down the reason why.

Don’t lose site of the priorities:

You need a regularly updated blog site, written well enough to be read by people and optimized for search engines.
You need this to be completed with the same quality and integrity as the rest of what you want your business to be known for having.
You need this done by someone else because you have other things to do.
You need a blog site that is part of a correctly built website, so that nothing behind the scenes can sabotage your success.

Good business blogs become an asset, a cog in the wheel that does it’s part. They aren’t designed to carry the whole load themselves, just in case your performance expectations are too high. But if they’re broken, they also compromise the strength of the entire strategy. Your online reputation matters. What does your blog say about you?