Growing up, the rule was, “Leave a room nicer than it was when you found it”. I like applying that principle to my projects because it gets results. It’s gratifying to make improvements that do what’s intended and empowers a client’s goals. In that spirit, I want ...
Marketing Strategy
Something I love about my work is the variety of projects I manage for each client. This has been a week where I’ve been freshly reminded of the power of first asking the question, “What do you think your needs are?”- and then listening closely to the response. Often I work ...
Build Your Bridges: How to Improve Site Performance
“No man is an island” according to John Donne. Turns out, neither is no well-performing website. Still, plenty of businesses build a website all about,and only about, them. It’s got their “about”, their FAQ’s, the contact pages, the list of services. Then, ...
Does Cost Predict Performance?
It’s a scary question. No one wants to invest in something that won’t get the job done. But there’s an even scarier question worth asking: Does the performance reflect the cost? There are so many examples out there of expensive things that don’t live up to their ...
I don’t really understand why my electrician needs to be on Twitter. He’s on call 18 hours a day, has a family, and more work than he knows what to do with. But when he was here to fix some wires the other day, he heard what I did for a living and said, “Oh yeah, I need to get ...