"What is it you plan to do with your one wild and precious life?" - Mary Oliver

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Do you know where you are on the trail?

If you like getting lost in the woods, skip the map and take the random approach. But if you apply that to your business you'd better have plenty of time and money. Since missing the mark can be expensive, it's a better bet to have a plan. A map. Maybe a guide. And definitely, snacks.